KEPUTUSAN DAN PREFERENSI KONSUMEN : PINANG KERING IRIS DI PERBATASAN (StudiKasus: Kabupaten Timor Tengah Utara)

Betel nut consumption in North Central Timor Regency lasted a long time and continues to grow this day. The study aims determine the factors that influence consumer decisions preferences of iris dried betel north border communities. This research was conducted January-February 2022.The data analysis method used is qualitative descriptive logistic regression analysis. variables age, sex, habits, taste, texture together affect nut. age significantly decision people East Miomaffo Subdistrict consuming slice dry Texture becomes preference consumers choose consumed.